The Organic Profit : Rodale and the Making of Marketplace Environmentalism
Language: English
Published by University Of Washington Press Mär 2018, 2018
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
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Add to basketItem description from seller
Neuware - From green-lifestyle mavens who endorse products on social media to natural health activists sponsored by organic food companies, the marketplace for advice about how to live life naturally is better stocked than ever. Where did the curious idea of buying one's way to sustainability come from In no small part, as Andrew Case shows, the answer lies in the story of entrepreneur and reformer J. I. Rodale, his son Robert Rodale, and their company, the Rodale Press. These pioneers of organic gardening were also pioneers in cultivating a niche for natural health products in the 1950s, organizing the emerging marketplace for organic foods in the 1960s, and publishing an endless supply of advice books on diet and health in the process.Rodale's marketplace environmentalism brought environmentally minded consumers together and taught Americans how to grow food, eat, and live in more environmentally friendly ways. Yet the marketplace has proved more effective at addressing individual health concerns than creating public health interventions. It is as liable to champion untested and ineffectual health supplements as it is to challenge the indiscriminant use of dangerous pesticides. For anyone trying to make sense of the complex tensions between business profits and the desire for environmental reform, The Organic Profit is essential reading.…
Seller Inventory # 9780295743011
- Title
- The Organic Profit : Rodale and the Making of Marketplace Environmentalism
- Author
- Andrew N Case
- Publisher
- University Of Washington Press Mär 2018
- Publication year
- 2018
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 0295743018
- ISBN 13
- 9780295743011
- Item weight
- 544 grams
- Dimensions
- 231x160x33 mm
- Series
- Book 40 of 52: Weyerhaeuser Environmental Books
"Synopsis" may belong to another edition of this title.
About the Author
Paul Sutter is series editor for the Weyerhaeuser Environmental Books series. He is professor of history at the University of Colorado Boulder. He has published five books, including Driven Wild: How the Fight against Automobiles Launched the Modern Wilderness Movement (University of Washington Press, 2005) and Let Us Now Praise Famous Gullies: Providence Canyon and the Soils of the South (University of Georgia Press, 2015).
"About the title" may belong to another edition of this title.
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