Opting in to Optimization : How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans

R. Jon MacDonald

32 ratings by Goodreads

Language: English

Published by Houndstooth Press, 2021

154452496X / 9781544524962

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - With the explosion of direct-to-consumer online retailers, things have been heating up in the e-commerce industry. The differentiators of yesterday have become table stakes for modern brands-those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics. Opting in to Optimization provides a collection of principles that, when applied in a disciplined manner, has proven to help e-commerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses. Author R. Jon MacDonald has more than a decade of experience helping globally recognized brands like Nike, Xerox, Adobe, and The Economist design highly effective online purchasing experiences. In this book, he condenses all of that knowledge into a handful of powerful strategies and principles that will accelerate growth without compromising customer experience. Brief enough to review in a week, but impactful enough to last a lifetime, this book is a must-read for anyone in a leadership position at an ambitious online retailer.…

Seller Inventory # 9781544524962

Title
Opting in to Optimization : How Successful Ecommerce Brands Convert More Customers, Increase Profits, and Create Raving Fans
Author
R. Jon MacDonald
Publisher
Houndstooth Press
Publication year
2021
Condition
Neu
Binding
Buch
Language
English
ISBN 10
154452496X
ISBN 13
9781544524962
Item weight
398 grams
Dimensions
222x145x17 mm

AHA-BUCH GmbH

Einbeck, Germany

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AbeBooks seller since August 14, 2006

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