Optimal Distinctiveness: A New Agenda for the Study of Competitive Positioning of Organizations and Markets

Eric Yanfei Zhao

ISBN 10: 1108964877 / ISBN 13: 9781108964876

Published by Cambridge University Press, 2022

About this Item

75 pages. 9.00x6.00x0.21 inches. In Stock. This item is printed on demand.

Seller Inventory # __1108964877

Bibliographic Details

• Title: Optimal Distinctiveness: A New Agenda for the Study of Competitive Positioning of Organizations and Markets
• Publisher: Cambridge University Press
• Publication Date: 2022
• Language: English
• ISBN 10: 1108964877
• ISBN 13: 9781108964876
• Binding: Paperback
• Condition: Brand New

About this title

Synopsis

This Element reviews the historical grounding and recent development of optimal distinctiveness scholarship.