Optimal Bundling : Marketing Strategies for Improving Economic Performance

Language: English

Published by Springer, 2010

3642084591 / 9783642084591

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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Druck auf Anfrage Neuware - Printed after ordering - Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company`s profit and sales.

Seller Inventory # 9783642084591

Title
Optimal Bundling : Marketing Strategies for Improving Economic Performance
Author
Ralph Fuerderer
Publisher
Springer
Publication year
2010
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3642084591
ISBN 13
9783642084591
Item weight
476 grams
Dimensions
235x155x17 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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Einbeck, Germany 37574