Optichannel Retail. Beyond the Digital Hysteria (Paperback)
Language: English
Published by Lannoo Publishers, Tielt, 2019
- Softcover
- New
Seller: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
AbeBooks seller since June 22, 2007
Condition: New
£ 38.00
Quantity: 1 available
Add to basketItem description from seller
Paperback. The digital revolution has made customers more demanding than ever. Speed, transparency and hyper-personalisation are the new norm. More and more brand manufacturers are now selling in their own stores and webshops are selling directly to consumers in increasing quantities. In the meantime, new technologies are heralding the next phase of seismic change. In this book, Gino Van Ossel introduces the concept of optichannel, which will guide retailers, brand manufacturers and service companies through and beyond the current wave of digital hysteria. Using recognisable examples, he offers a realistic view of the retail landscape of the future and sets out a practical framework for a successful strategy that combines profit, competitiveness and customer focus. AUTHOR: Gino Van Ossel is Professor of Retail Management at the Vlerick Business School. He is one of Europe's top experts in the field of retail management, shopping behaviour and omnichannel. He advises trendsetting retailers and brand manufacturers, and is much in demand as a speaker, both at home and abroad. His previous book Omnichannel in Retail was chosen in the Netherlands as both the Management and Marketing Book of the Year. SELLING POINTS: . Accessible and complete overview on retail, separating hype from actual trends . Straightforward steps towards a winning strategy . A practical view, focused on concrete solutions and opportunities This book offers a realistic view of the retail sector of the future and sets out a practical framework for a successful strategy that combines profit, competitiveness and customer focus. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…
Seller Inventory # 9789401459501
- Title
- Optichannel Retail. Beyond the Digital Hysteria (Paperback)
- Author
- Gino Van Ossel
- Publisher
- Lannoo Publishers, Tielt
- Publication year
- 2019
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 9401459509
- ISBN 13
- 9789401459501
- Accessible and complete overview on retail, separating hype from actual trends
- Straightforward steps towards a winning strategy
- A practical view, focused on concrete solutions and opportunities
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
AussieBookSeller
Truganina, VIC, Australia
AbeBooks seller since June 22, 2007
Shipping rates from Australia to U.S.A.
| Item | 25 to 45 business days | 8 to 14 business days |
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The Nile Group Pty Ltd
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