Online Marketing: Online Media Planning, Pay Per Click Search Marketing, Organic Search Engine Optimization, Email Marketing, Affiliate Marketing, . Marketing, Social Networks and Analytics
Language: English
Published by Imano Plc, 2005
- Softcover
- Used
Seller: AwesomeBooks, Wallingford, United KingdomAwesomeBooks
AbeBooks seller since November 28, 2006
Condition: Used - Very good
£ 90.21
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Online Marketing: Online Media Planning, Pay Per Click Search Marketing, Organic Search Engine Optimization, Email Marketing, Affiliate Marketing, . Marketing, Social Networks and Analytics This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Seller Inventory # 7719-9780954905538
- Title
- Online Marketing: Online Media Planning, Pay Per Click Search Marketing, Organic Search Engine Optimization, Email Marketing, Affiliate Marketing, . Marketing, Social Networks and Analytics
- Author
- Ravi Damani, Chetan Damani, Dana Farbo, Jane Linton
- Publisher
- Imano Plc
- Publication year
- 2005
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0954905539
- ISBN 13
- 9780954905538
This book illustrates how to create an online media plan and deliver it through a focused marketing mix. It offers inside industry knowledge on search engine optimization, pay per clieck advertising, rich media advertising, email makreting, viral marketing and affiliate marketing as well as indirect methods like social netowrks and blogs. The book is a pratical resource that is packed with facts and tips to help the reader understand and effectively use these modern marketing techniques.
Online marketing is written by the principals of Imano, a London and New York based agency with ten years' experience, at the forefront of online marketing working with a range of clients from successful ecommerce companies to global airlines, and follows their successful book 7 Habits of Successful Ecommerce Companies.
"Synopsis" may belong to another edition of this title.
From the Publisher
Compared to TV and radio, online marketing is a relatively new medium and there is substantial experimentation as companies learn what works for them and the industry as a whole.
Online marketing has a level of immediacy, personalization and accountability that much traditional media is unable to deliver. Newer channels such as search engine marketing are changing the marketing landscape as traditional agencies and customers alike are trying to ‘get digital’. Online marketing has the scope to deliver truly innovative campaigns that are individually targeted and add value to any brand. As the industry evolves and delivers superior results more and more money is moved away from traditional advertising to online.
With 10 years experience, Imano have been at the forefront of online marketing working with successful ecommerce companies to global airlines. We wanted to provide a structured resource that encapsulated our knowledge and experience whilst providing a simple guide that will help both the novice and experienced online marketer. We have left the intricacies of branding and CRM to other books that can deliver on the subject better. We know that online marketing is a fast changing field and that this book may soon be out of date but until then it remains our best resource. Due to the nature of online marketing, some of the marketing options like organic search engine optimization are technically challenging whilst email marketing will feel familiar to the traditional direct marketer. We have looked at media planning, pay per click and organic search engine optimization, email marketing, affiliate marketing, viral marketing, Rich Media advertising and social marketing. We have also dedicated a chapter to analytics which is the measurement and analysis of online marketing activity.
The future of marketing may be all turning online from electronic billboards to digital paper and with IPTV (TV through broadband connections on phone lines) already here the platform for the future of online marketing is already apparent.
"About the title" may belong to another edition of this title.
AwesomeBooks
Wallingford, United Kingdom
AbeBooks seller since November 28, 2006
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