Online Fundraisers: Targeted Planning and Successful Implementation (Edition Fundraising)
Sonja Harken, Martin Hodsman
ISBN 10: 3658388285 ISBN 13: 9783658388287
Published by Springer 2022-12-08, 2022
New
Paperback
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Chiron Media, Wallingford, United Kingdom
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About this Item
Description:
Seller Inventory # 6666-GRD-9783658388287
Synopsis:
This book is intended as a practical guide for (online) fundraisers who would like to implement online fundraising in their organization or are already working with it and would like to expand their knowledge. Numerous best practice examples and empirical findings from an underlying study explain the various management and marketing aspects of the fundraising product. Which distribution and communication channels are suitable? How can the different target groups be addressed precisely? How can initiators and campaign donors be bound for further campaigns? These and other questions are answered comprehensively.
A "need to read" for all fundraisers, fundraising organizations, and NPOs looking to conduct online fundraisers!
About the Author:
Sonja Harken researched cause donations and online fundraising in German-speaking countries as part of a Master's thesis at the Technical University of Cologne. She works as a fundraiser for Diakonie Michaelshoven.
Martin Hodsman has been in charge of online fundraising campaigns for the alliance "Aktion Deutschland Hilft" for years. Previously, he was responsible for offline collections at the alliance.
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Bibliographic Details
Title: Online Fundraisers: Targeted Planning and ...
Publisher: Springer 2022-12-08
Publication Date: 2022
Binding: Paperback
Condition: New