Omnichannel Retail (Paperback)

Language: English

Published by Esmod Editions, Paris, 2021

2377811698 / 9782377811694

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Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail

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Paperback. Radical transformations are under way in retail. In a world facing a succession of major economic, social, and environmental crises, as well as protest movements and a constant technological revolution, our scope of analysis should be broadened to help brands and entrepreneurs develop their business and help students orient their research.Taking these changes into consideration with a close look at developments in China, the authors of this work offer tools for proper reflection, both for jobs in fashion and in other markets.This publication is not exhaustive, but it aims to highlight todays events in a dynamic, forward-looking way so that the reader can make informed decisions giving them the keys to prepare their sales development well and make it a real success, based on the following three subjects: What is fundamental in merchandising and distribution. What is shaking up all organizations today. What we should be foreseeing in coming months.The world of retail is constantly changing between the basics that have been in place for years and the new things that are coming out regularly through the rise of new technologies. To be competitive and innovative, brands must learn to stand out and innovate in order to stand out from the crowd. Whether virtual or physical, the book explores existing good practices and opens up to those already implemented abroad. It is aimed at students or professionals in sales, marketing, communication, retailing, etc. Small or large companies seeking to maximise their sales and strengthen their brand image and their relationship with their customers. Radical transformations are under way in retail. In a world facing a succession of major economic, social, and environmental crises, as well as protest movements and a constant technological revolution, our scope of analysis should be broadened to help brands and entrepreneurs develop their business and help students orient their research. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9782377811694

Title
Omnichannel Retail (Paperback)
Author
Alexandre Basquet
Publisher
Esmod Editions, Paris
Publication year
2021
Condition
new
Binding
Paperback
Language
English
ISBN 10
2377811698
ISBN 13
9782377811694

Grand Eagle Retail

Bensenville, IL, U.S.A.

5-star seller

AbeBooks seller since October 12, 2005

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