Ogilvy on Advertising
David Ogilvy
ISBN 10: 051755075X ISBN 13: 9780517550755
Published by Crown Publishers, 1983
Used
hardcover
From
Gulf Coast Books, Cypress, TX, U.S.A.
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About this Item
Description:
Seller Inventory # 051755075X-4-36507699
Synopsis:
An advertising authority updates his analysis of the elements of successful advertising and assesses the advertising environment that has emerged during the past twenty years
About the Author: David Ogilvy (1911-1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called "the most sought-after wizard in the business" shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.
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Bibliographic Details
Title: Ogilvy on Advertising
Publisher: Crown Publishers
Publication Date: 1983
Binding: hardcover
Condition: Fair