Offensive Marketing - Or How To Make Your Competitors Followers

JH Davidson

8 ratings by Goodreads

Language: English

Published by Pelican Books, 1972

0140218718 / 9780140218718

  • Softcover
  • Used
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Seller: Crappy Old Books, Barry, United KingdomCrappy Old Books

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Softcover

Condition: Used - Good

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Offensive Marketing ? Or How to Make Your Competitors Followers (1972) by J.H. Davidson ? Pelican Books Peddled proudly by Crappy Old Books ? because subtlety is for cowards. Long before "disruption" became a Silicon Valley buzzword, J.H. Davidson was already out for blood. In Offensive Marketing , this 1972 Pelican paperback lays out a no-nonsense strategy for turning your rivals into roadkill. Packed with case studies, hard-nosed tactics, and the occasional jab at outdated business decorum, it?s a bracing reminder that nice guys don?t always get market share. Our copy? It?s got attitude and patina?creased corners, sun-faded spine, and just enough underlining to suggest someone once took this all very seriously. Crappy Old Books ? We don?t sell clean copies, just dirty secrets.

Seller Inventory # 3729

Bibliographic details

Title
Offensive Marketing - Or How To Make Your Competitors Followers
Author
JH Davidson
Publisher
Pelican Books
Publication year
1972
Condition
Good
Binding
Paperback
Language
English
ISBN 10
0140218718
ISBN 13
9780140218718

Crappy Old Books

Barry, United Kingdom

5-star seller

AbeBooks seller since February 6, 2025

Shipping rates from United Kingdom to U.S.A.

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Crappy Old Books aims to be the online version of our much endangered high street second hand book stores. Here you will find all sorts of junk that you just couldnt imagine. Crappy Old Books also aims to provide all of these books at great rates. The site was concieved on Monday 23rd Novemeber 2009, and is slowly growing. Hopefully over years it'll have much more to offer and will be a joy to browse through, just like our musty second hand book stores of yore.

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Crappy Old Books

United Kingdom