Odds Are It's Marketing: A Practical Guide to Spotting Trends, Building Strategy, and Driving Growth
Language: English
Published by GFB, 2026
- Softcover
- New
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
AbeBooks seller since April 6, 2009
Condition: New
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- Title
- Odds Are It's Marketing: A Practical Guide to Spotting Trends, Building Strategy, and Driving Growth
- Author
- Ling, Shanise
- Publisher
- GFB
- Publication year
- 2026
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 196751030X
- ISBN 13
- 9781967510306
Forget the buzzwords and the hot new tactics. Good marketing is choosing the message and channel that actually land with audiences. So what do you say, and how do you know it will work? The marketing that wins is rooted in simple principles: Be authentic, speak to a real audience, and make it resonate. The challenge is turning those principles into a narrative strategy that performs in the real world. Because marketing shifts. People shift. Platforms shift. You need a framework built to adapt.
Enter the O.D.D.S. Method: a fail-safe, four-part framework from marketing consultant and entrepreneur Shanise Ling, MBA, that will dramatically simplify and fundamentally change how you go about creating a marketing strategy that works. The O.D.D.S. Method teaches you how to:
- Observe: Start with analysis, then use insights to make meaningful connections.
- Distill: Define a clear point of view from which to build a brand that resonates.
- Differentiate: Determine and fine-tune the channels and tools that best fit your market.
- Scale: Amplify your message strategically.
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GreatBookPrices
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