Obstructive Marketing : Restricting Distribution of Products and Services in the Age of Asymmetric Warfare
Language: English
Published by Routledge, 2014
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 296.21
Quantity: 1 available
Add to basketItem description from seller
nach der Bestellung gedruckt Neuware - Printed after ordering - In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider or customer. When the author defined this phenomenon as Obstructive Marketing and started to research it more than a decade ago, it was seen as a valid concept that was perhaps ahead of its time. The World has moved on and Obstructive Marketing can now be seen as the business equivalent of asymmetric warfare. This book explains what Obstructive Marketing is and why it is not called anti-marketing. It explains who practises Obstructive Marketing, where, when and how; and why businesses are particularly vulnerable to Obstructive Marketing attack when entering new markets and engaging in change and innovation.
Seller Inventory # 9781472416049
- Title
- Obstructive Marketing : Restricting Distribution of Products and Services in the Age of Asymmetric Warfare
- Author
- Maitland Hyslop
- Publisher
- Routledge
- Publication year
- 2014
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 147241604X
- ISBN 13
- 9781472416049
- Item weight
- 807 grams
- Dimensions
- 250x175x24 mm
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About the Author
"About the title" may belong to another edition of this title.
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