Objects Of Desire : Consumer Behaviour In Shopping Centre Choices
Dennis, Charles; Newman, Andrew J.; Marsland, David
ISBN 10: 1403901708 ISBN 13: 9781403901705
Published by Palgrave Macmillan, 2004
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Synopsis:
What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.
About the Author: CHARLES DENNIS is a Chartered Marketer and Senior Lecturer at Brunel University, UK, where he heads the BSc Business and Management (Marketing) degree. Experience as a Chartered Chemical Engineer was followed by seven years with 'Marketing Methods', Institute of Marketing approved consultant. Charles has published internationally on consumer shopping behaviour, including two books Marketing the E-business and E-retailing.
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Bibliographic Details
Title: Objects Of Desire : Consumer Behaviour In ...
Publisher: Palgrave Macmillan
Publication Date: 2004
Binding: Hardcover
Condition: As New