The Obama Victory: How Media, Money, and Message Shaped the 2008 Election
Language: English
Published by Oxford University Press Inc, 2010
- Softcover
- Used
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Add to basketItem description from seller
Barack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics? In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the best voter data available, The National Annenberg Election Survey, as well as interviews with key advisors to each campaign, to illuminate how media, money, and messages shaped the 2008 election. In a crisp, incisive narrative, the authors identify the candidates' major themes--Maverick versus Mc-Same; Change versus Tax and Spend Liberal, etc.--and then apply them to the five main periods of the campaign: the early summer; the period from the vice presidential nominations through the conventions; the financial meltdown from mid-September to mid-October; the two weeks after the final debate; and the final week. Throughout, they explain how both sides worked the media to reinforce or combat images of McCain as too old and Obama as not ready; how Obama used a very effective rough-and-tumble radio and cable campaign that was largely unnoticed by the mainstream media; how the Vice Presidential nominees impacted the campaign; how McCain's age and Obama's race affected the final vote, and much more. Analyzing each nominee's broadcast, cable, and radio spending, the authors conclude that Obama's media campaign was more savvy than McCain's, and that early voting and the complete collapse of campaign finance reform will change elections for years to come.Briskly written and filled with surprising insights, The Obama Victory goes beyond opinion to offer the most authoritative account available of precisely how and why Obama won the presidency. …
Seller Inventory # 00092812087
- Title
- The Obama Victory: How Media, Money, and Message Shaped the 2008 Election
- Author
- Kate Kenski
- Publisher
- Oxford University Press Inc
- Publication year
- 2010
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0195399560
- ISBN 13
- 9780195399561
"Synopsis" may belong to another edition of this title.
About the Author
Bruce W. Hardy is a doctoral candidate in the Annenberg School of Communication, University of Pennsylvania, a Senior Research Analyst in the Annenberg Public Policy Center, and a member of the 2008 National Annenberg Election Survey team.
Kathleen Hall Jamieson is the Elizabeth Ware Packard Professor of Communication at the Annenberg School for Communication, University of Pennsylvania, and Director of its Annenberg Public Policy Center. She has published many books, including Echo Chamber: Rush Limbaugh and the Conservative Media Establishment (OUP 2008) and the award-winning Spiral of Cynicism: The Press and the Public Good (OUP 1997), both co-authored with Joseph N. Cappella.
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
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