OTRA FORMA DE VENDER: ANTIRUIDO, CÓMO ADAPTAR EL LENGUAJE COMERCIAL A LA NUEVA MENTALIDAD DEL CLIENTE
Language: Spanish
Published by Fc Editorial, 2020
- Softcover
- New
Condition: New
£ 16.33
Quantity: 1 available
Add to basketItem description from seller
Idioma/Language: Español. Se ha escrito mucho sobre métodos de ventas. Se ha desmenuzado la venta en diferentes fases. De todas las funciones de la empresa, la actividad comercial ha recibido la máxima difusión en forma de libros, artículos, cursos, congresos, jornadas, películas, etc. La atención está justificada porque la salud financiera de una empresa depende, en gran parte, de las ventas. Esto no ha cambiado. Pero hay un aspecto de la venta que si ha cambiado de forma dramática. Y ese cambio es el objeto de este libro. La revolución digital ha cambiado el lenguaje comercial, las herramientas comerciales deben adaptarse a la red. El cliente habla, escucha, pregunta, lee y escribe con un léxico, gramática y sintaxis diferente. Y lo más importante el Cliente digital se ha convertido en firme opositor, al RUIDO, a la información inútil, a la que no se ajusta como una segunda piel a sus problemas, deseos y expectativas de resultados. A tenor de estos cambios, introducimos el concepto de RUIDO para describir los errores que se cometen al no adaptarse al cambio de lenguaje que ha provocado la revolución digital. La comunicación comercial debe evitar producir RUIDO para seguir vendiendo hoy. El Marketing Experiencial va a tener un papel preponderante en un entorno digital donde a medida que escasean los contactos humanos, estos, paradójicamente, adquieren mayor peso específico para vender y fidelizar. *** Nota: Los envíos a España peninsular, Baleares y Canarias se realizan a través de mensajería urgente. No aceptamos pedidos con destino a Ceuta y Melilla.…
Seller Inventory # 20012005
- Title
- OTRA FORMA DE VENDER: ANTIRUIDO, CÓMO ADAPTAR EL LENGUAJE COMERCIAL A LA NUEVA MENTALIDAD DEL CLIENTE
- Author
- Rosser, Carlos; Rosser, Rebeca
- Publisher
- Fc Editorial
- Publication year
- 2020
- Condition
- New
- Binding
- Soft cover
- Language
- Spanish
- ISBN 10
- 8417701494
- ISBN 13
- 9788417701499
- Item weight
- 519 grams
- Seller catalogs
- Ventas
"Synopsis" may belong to another edition of this title.
Shipping rates from Spain to U.S.A.
| Item | 20 to 35 business days | 7 to 15 business days |
|---|---|---|
| First item | £ 15.68 | £ 20.99 |
Payment methods
Seller's business information
Agapea Factory S.A
Calle Bodegueros 43, Planta 1 Puerta 1
Malaga, Spain 29006
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