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AussieBookSeller, Truganina, VIC, Australia
Seller rating 5 out of 5 stars
AbeBooks Seller since 22 June 2007
Hardcover. Sorry. Your own brain is one of your biggest marketing problems.We marketers and business owners love to analyse how our customer make irrational decisions - but ignore the scary fact that we ourselves are just as flawed.This isn't another how-to. It's a revealing look at the science proven biases and mental blind spots that sabotage our work- Why you can't objectively judge your own ideas- How groupthink and tribal loyalty steer you wrong- The uncomfortable truth about "myside" bias- Why AI may be making bad thinking worseThis book won't be a comforting read. But it will make you a better marketer. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9781970749908
Sorry. Your own brain is one of your biggest marketing problems.
We marketers and business owners love to analyse how our customer make irrational decisions - but ignore the scary fact that we ourselves are just as flawed.
This isn't another how-to. It's a revealing look at the science proven biases and mental blind spots that sabotage our work
• Why you can't objectively judge your own ideas
• How groupthink and tribal loyalty steer you wrong
• The uncomfortable truth about "myside" bias
• Why AI may be making bad thinking worse
This book won't be a comforting read. But it will make you a better marketer.
Title: The Nursery Rhyme Conundrum (Hardcover)
Publisher: Roger Jackson & Dr. Tim Holmes
Publication Date: 2025
Binding: Hardcover
Condition: new