The Nursery Rhyme Conundrum (Hardcover)

Roger Jackson

ISBN 10: 1970749903 ISBN 13: 9781970749908
Published by Roger Jackson & Dr. Tim Holmes, 2025
New Hardcover

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About this Item

Description:

Hardcover. Sorry. Your own brain is one of your biggest marketing problems.We marketers and business owners love to analyse how our customer make irrational decisions - but ignore the scary fact that we ourselves are just as flawed.This isn't another how-to. It's a revealing look at the science proven biases and mental blind spots that sabotage our work- Why you can't objectively judge your own ideas- How groupthink and tribal loyalty steer you wrong- The uncomfortable truth about "myside" bias- Why AI may be making bad thinking worseThis book won't be a comforting read. But it will make you a better marketer. This item is printed on demand. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9781970749908

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Synopsis:

Sorry. Your own brain is one of your biggest marketing problems.

We marketers and business owners love to analyse how our customer make irrational decisions - but ignore the scary fact that we ourselves are just as flawed.

This isn't another how-to. It's a revealing look at the science proven biases and mental blind spots that sabotage our work

• Why you can't objectively judge your own ideas

• How groupthink and tribal loyalty steer you wrong

• The uncomfortable truth about "myside" bias

• Why AI may be making bad thinking worse

This book won't be a comforting read. But it will make you a better marketer.

"About this title" may belong to another edition of this title.

Bibliographic Details

Title: The Nursery Rhyme Conundrum (Hardcover)
Publisher: Roger Jackson & Dr. Tim Holmes
Publication Date: 2025
Binding: Hardcover
Condition: new

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