Notwendigkeit und Instrumente der Competitive Intelligence in Abgrenzung zur Wirtschaftsspionage
Language: German
Published by GRIN Verlag, GRIN Verlag, 2009
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
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Add to basketItem description from seller
Druck auf Anfrage Neuware - Printed after ordering - Studienarbeit aus dem Jahr 2007 im Fachbereich BWL - Wirtschaftspolitik, Note: 2,3, Leuphana Universität Lüneburg, Veranstaltung: Strategische Frühaufklärung, Sprache: Deutsch, Abstract: Für Wirtschaftsunternehmen hat sich die Situation am Markt in den letzten 20 Jahren grundlegend geändert. Sie sehen sich einem erstarkten internationalen Wettbewerb ausgesetzt, der eine steigende Innovationsgeschwindigkeit zur Folge hat. Früher entwickelten, produzierten und vertrieben Unternehmen ihre Erzeugnisse am heimischen (= nationalen) Markt. Durch Export von Produkten konnten zwar auch Märkte außerhalb des Heimatmarktes bedient werden, doch lag der Fokus auf dem direkten Umfeld des Unternehmens. Die Konkurrenz war somit eher im eigenen Land vorzufinden und damit überschaubar. Inzwischen ist aus dem nationalen ein globaler Markt geworden. Unternehmen sind nicht mehr lokal an einem Standort vertreten, sondern haben durch den Aufbau von Niederlassungen an verschiedenen Standorten ein Unternehmensnetzwerk aufgebaut. Vor allem die Produktion wurde von vielen Firmen ins Ausland verlagert, weil dort aufgrund von geringeren Löhnen kostengünstigerer fabriziert werden kann. [.].…
Seller Inventory # 9783640259717
- Title
- Notwendigkeit und Instrumente der Competitive Intelligence in Abgrenzung zur Wirtschaftsspionage
- Author
- Moritz Alexander Claassen
- Publisher
- GRIN Verlag, GRIN Verlag
- Publication year
- 2009
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- German
- ISBN 10
- 3640259718
- ISBN 13
- 9783640259717
- Item weight
- 68 grams
- Dimensions
- 210x148x4 mm
"Synopsis" may belong to another edition of this title.
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