Nothing Ventured, Nothing Gained: The Seattle JOA and Newspaper Preservation. This item is unavailable.
Language: English
Published by Praeger, 1997
- Hardcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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Hardcover
Condition: New
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Item description from seller
In English.
Seller Inventory # ria9780893918866_new
- Title
- Nothing Ventured, Nothing Gained: The Seattle JOA and Newspaper Preservation
- Author
- Pilgrim, Tim A.
- Publisher
- Praeger
- Publication year
- 1997
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0893918865
- ISBN 13
- 9780893918866
- Item weight
- 528 grams
This is an in-depth case study of a joint operating arrangement (between the Seattle Times and the Seattle Post-Intelligencer) and its impact on the five surrounding daily newspapers in its market. The study examines this impact in the context of ten factors in the market, including suburbanization and direct mail. The author focuses on three major topics - circulation, advertising and staffing - to see how they have changed. The study looks at changes to see if they have an impact on the market and on the traditional role of newspapers, which is to provide information and ideas necessary for civic intelligence.
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About the Author
lgrim /f Tim /i A.
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