North American Perspectives on the Development of Public Relations
Language: English
Published by Palgrave Macmillan UK, 2016
- Hardcover
- New
Condition: New
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Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Considers the development of PR in both Canada and the U.S.Challenges many orthodoxies of PR history, especially in the U.S.Presents new historical material on areas of PR practiceTom Watson is Emeritus Professor in the Fa.
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- Title
- North American Perspectives on the Development of Public Relations
- Author
- Watson, Tom
- Publisher
- Palgrave Macmillan UK
- Publication year
- 2016
- Condition
- New
- Binding
- Gebunden
- Language
- English
- ISBN 10
- 1349950432
- ISBN 13
- 9781349950430
This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework..
The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches.
Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The National Perspectives on the Development of Public Relations: OtherVoices series makes a major contribution to the wider knowledge of PR’s history.
"Synopsis" may belong to another edition of this title.
About the Author
Tom Watson is Emeritus Professor in the Faculty of Media & Communication at Bournemouth University. He is the founder of the International History of Public Relations Conference. Tom researches public relations history, as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.
"About the title" may belong to another edition of this title.
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