Nonextrapolative Methods in Business Forecasting: Scenarios, Vision, and Issues Management
Language: English
Published by Praeger, 1985
- Hardcover
- New
Condition: New
£ 101.02
Quantity: 1 available
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- Title
- Nonextrapolative Methods in Business Forecasting: Scenarios, Vision, and Issues Management
- Author
- Mendell, Jay
- Publisher
- Praeger
- Publication year
- 1985
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0899300669
- ISBN 13
- 9780899300665
Jay Mendell explores the profound implications and consequences of the forecaster's new and changing role in an economy based on high-technology entrepreneurship. This incisive text explains the principles of nonextrapolative forecasting/planning and compares them with conventional forecasting/planning methods. Case studies of nonextrapolative forecasting and planning in Sears, AT&T, a large hotel chain, an electric power company, and the Security Pacific Bank are provided. They deal with the practical problems of setting up forecasting/planning groups and maintaining their existence and influence through internal planning processes. The political process of acceptance and implementation of forecasting/planning is also explained. Comprehensive planning and forecasting documents are included as appendix material.
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