Nonextrapolative Methods in Business Forecasting: Scenarios, Vision, and Issues Management

Mendell, Jay

ISBN 10: 0899300669 / ISBN 13: 9780899300665

Published by Praeger, 1985

About this Item

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Seller Inventory # Q-0899300669

Bibliographic Details

• Title: Nonextrapolative Methods in Business Forecasting: Scenarios, Vision, and Issues Management
• Publisher: Praeger
• Publication Date: 1985
• Language: English
• ISBN 10: 0899300669
• ISBN 13: 9780899300665
• Binding: Hardcover
• Condition: New
• Weight: 17 ounces

About this title

Synopsis

Jay Mendell explores the profound implications and consequences of the forecaster's new and changing role in an economy based on high-technology entrepreneurship. This incisive text explains the principles of nonextrapolative forecasting/planning and compares them with conventional forecasting/planning methods. Case studies of nonextrapolative forecasting and planning in Sears, AT&T, a large hotel chain, an electric power company, and the Security Pacific Bank are provided. They deal with the practical problems of setting up forecasting/planning groups and maintaining their existence and influence through internal planning processes. The political process of acceptance and implementation of forecasting/planning is also explained. Comprehensive planning and forecasting documents are included as appendix material.

About the Author

ndell /f Jay /i S. /r ed. solano /f F. /i John /r assoc. ed.