The Non-Designer's Design Book: Design and Typographic Principles for the Visual Novice

Williams, Robin

ISBN 10: 1566091594 / ISBN 13: 9781566091596

Published by Pearson Education, 1994

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00093953740

Synopsis:

Robin Williams wrote this one for people who now need to design pages but have not background or formal training in design. Follow her basic principles and your work is guaranteed to look more professional. organized, unified, and interesting. Witty and easy to read, this book is full of practical information, exercises, and quizzes that ensure you'll never look at a page in the same way again.

From the Back Cover:

Robin Williams wrote this one "for all the people who now need to design pages, but who have no background or formal training in design." Follow the basic principles clearly explained in this book and your work is guaranteed to look more professional, organized, unified, and interesting. You'll never again look at a page in the same way. Full of practical design exercises and quizzes. Runner-up for Best Introductory Systems How-to Book in the 10th Annual Computer Press Awards.

This book is for the secretary laying out an office newsletter, the entrepreneur designing her own advertising, the student wanting a better-looking term paper, or the professional creating a lasting impression with a new client. As a book of general design principles, it doesn't matter what computer one is using, or whether one is using a computer at all - the principles and terminology of good design remain the same.

Robin assumes that readers simply want to know how to make pages look better. She equips them with the four basic concepts used in virtually every well-designed job. Dozens of real-world examples enliven the text and demonstrate that Robin practices what she preaches: Good design does indeed capture the reader's attention.

In the second half, the focus is on type, specifically the problem of combining multiple typefaces. Robin demonstrates that in page design, as in life, a relationship is established that is either concordant, conflicting, or contrasting.

Each chapter is conveniently summarized, and there are practical design exercises, optional quizzes, and bibliography. Throughout the book, readers are encouraged to feel at ease in the often confusing world of graphic design.

Bibliographic Details

Title: The Non-Designer's Design Book: Design and ...
Publisher: Pearson Education
Publication Date: 1994
Binding: Soft cover
Condition: Very Good