How Nissan Almost Collapsed an Inspiring History
Language: English
Published by Amazon Digital Services LLC - Kdp Aug 2026, 2026
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 27.06
Quantity: 2 available
Add to basketItem description from seller
Neuware - HOW NISSAN ALMOST COLLAPSEDHow does one of Japan's most respected car companies go from global success to standing only weeks away from bankruptcy Nissan had everything a great automotive company was supposed to have.Decades of engineering experience. International racing victories. Famous sports cars. Loyal customers. Global factories. Thousands of skilled employees. A name deeply connected to Japanese industrial pride.Then something went terribly wrong.By 1999, Nissan was buried under more than $20 billion in debt. Sales had fallen. Costs were soaring. Factories were underused. Its cars were losing the excitement that once made customers notice them. Parts of its global operation barely communicated with one another, and banks had reached the point where they were unwilling to keep lending.How could a company this powerful get so close to disappearing HOW NISSAN ALMOST COLLAPSED takes you inside the decisions, missed opportunities, mounting costs, and organizational problems that slowly pushed an automotive giant toward the edge.Discover why Nissan underestimated a major shift toward SUVs, how an explosion of models and customer options created costly manufacturing complexity, and why selling more cars could not save a company that was reportedly losing money on every vehicle it sold in the United States.Then came the decision few could have imagined.Nissan turned outside Japan for help.Renault acquired 36.8 percent of the struggling company, and Carlos Ghosn arrived with an assignment that sounded almost impossible: save Nissan.What followed included factory closures, more than 20,000 job cuts, challenges to deeply rooted corporate traditions, cross-functional teams, a renewed focus on customers, and a dramatic attempt to make Nissan profitable again.But cutting costs was only part of the fight.Nissan still had to answer the question that had helped create the crisis in the first place: How do you make people want your cars again This book follows that journey from Datsun and racing glory to financial disaster, the Renault alliance, the Nissan Revival Plan, a return to profitability, and the bold electric-car gamble that produced the Nissan LEAF.Perfect for readers interested in business turnarounds, automotive history, corporate leadership, Japanese industry, management failures, and the decisions that determine whether famous companies survive or disappear.If you have ever wondered how successful companies lose their way, why smart employees can see problems without being able to stop them, or what it really takes to pull a global corporation back from the edge, this story is for you.The Nissan badge survived. The road to survival is the story you need to read.Get your copy today and discover how one of the world's best-known car companies came dangerously close to running out of road.…
Seller Inventory # 9798192794449
- Title
- How Nissan Almost Collapsed an Inspiring History
- Author
- Alex R Bright
- Publisher
- Amazon Digital Services LLC - Kdp Aug 2026
- Publication year
- 2026
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 13
- 9798192794449
- Item weight
- 227 grams
- Dimensions
- 229x152x9 mm
- Series
- Book 19 of 59: DISCOVER SOMETHING NEW EVERYDAY
How does one of Japan’s most respected car companies go from global success to standing only weeks away from bankruptcy?
Nissan had everything a great automotive company was supposed to have.
Decades of engineering experience. International racing victories. Famous sports cars. Loyal customers. Global factories. Thousands of skilled employees. A name deeply connected to Japanese industrial pride.
Then something went terribly wrong.
By 1999, Nissan was buried under more than $20 billion in debt. Sales had fallen. Costs were soaring. Factories were underused. Its cars were losing the excitement that once made customers notice them. Parts of its global operation barely communicated with one another, and banks had reached the point where they were unwilling to keep lending.
How could a company this powerful get so close to disappearing?
HOW NISSAN ALMOST COLLAPSED takes you inside the decisions, missed opportunities, mounting costs, and organizational problems that slowly pushed an automotive giant toward the edge.
Discover why Nissan underestimated a major shift toward SUVs, how an explosion of models and customer options created costly manufacturing complexity, and why selling more cars could not save a company that was reportedly losing money on every vehicle it sold in the United States.
Then came the decision few could have imagined.
Nissan turned outside Japan for help.
Renault acquired 36.8 percent of the struggling company, and Carlos Ghosn arrived with an assignment that sounded almost impossible: save Nissan.
What followed included factory closures, more than 20,000 job cuts, challenges to deeply rooted corporate traditions, cross-functional teams, a renewed focus on customers, and a dramatic attempt to make Nissan profitable again.
But cutting costs was only part of the fight.
Nissan still had to answer the question that had helped create the crisis in the first place:
How do you make people want your cars again?
This book follows that journey from Datsun and racing glory to financial disaster, the Renault alliance, the Nissan Revival Plan, a return to profitability, and the bold electric-car gamble that produced the Nissan LEAF.
Perfect for readers interested in business turnarounds, automotive history, corporate leadership, Japanese industry, management failures, and the decisions that determine whether famous companies survive or disappear.
If you have ever wondered how successful companies lose their way, why smart employees can see problems without being able to stop them, or what it really takes to pull a global corporation back from the edge, this story is for you.
The Nissan badge survived. The road to survival is the story you need to read.
Get your copy today and discover how one of the world’s best-known car companies came dangerously close to running out of road.
"Synopsis" may belong to another edition of this title.
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