Niles' Guide to Affordable Double Barrel Shotguns in America 1875 - 1945

Language: English

Published by Andrew Mowbray Publishers, Inc., 2012

0985042702 / 9780985042707

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Seller: G.S.B. Publishing, Hudson, WI, U.S.A.G.S.B. Publishing

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In his guide covering 1875-1945, Niles shows how the first truly affordable double barrel shotguns were adapted about 1875 from the excellent, but expensive, hammer and hammerless guns that had evolved in England and the U.S. By about 1890, these costly doubles were being replaced by cheaper English and Belgian Export guns whose low prices were consciously planned to attract cost conscious buyers. Pricing was primarily based on careful study of the market rather than on factory cost. This was a new phenomenon. Market planning had suddenly become as critical a part of the business plan as product design and efficient manufacturing. Promotion and Distribution strategies became equally important. Niles makes the point that the great sales success of Affordables in the U.S. was due to the intelligent balancing of these new considerations by the marketing geniuses who sold them. 8 3/4 X 11 1/4 inches, hardcover with dust jacket, 509 pages.

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Title
Niles' Guide to Affordable Double Barrel Shotguns in America 1875 - 1945
Author
Niles, Nicholas, Jr.
Publisher
Andrew Mowbray Publishers, Inc.
Publication year
2012
Condition
New
Dust jacket
New
Binding
Hardcover
Language
English
ISBN 10
0985042702
ISBN 13
9780985042707
Item weight
81 ounces
Dimensions
8 3/4 X 11 1/4 inches
Seller catalogs
Books, New

G.S.B. Publishing

Hudson, WI, U.S.A.

5-star seller

AbeBooks seller since May 19, 2024

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"Gun Books, and other titles for those who value freedom" We're a small family run firearm reference publishing company, and retailer. You can expect good old fashioned customer service and packaging that is second to none. G.S.B. stands for Gun Show Books, and that's how we started well over 30 years ago. First we sold at Gun Shows, then (before the internet came along) we started selling mail order firearm reference by catalog. In 1998 we launched our first independent web-site. Today we no longer go to gun shows but instead sell mail-order only through our two websites, and all the other venues like eBay, Amazon, and Abebooks. We're fairly knowledgeable about the books we sell, and firearms in general. You can email us with questions about our books, and though we can't guarantee we'll have an answer for you, we can guarantee you'll get a response, and your orders will always be filled promptly and get the personal attention that everyone deserves. Best Regards Bruce & Lori Rukstales G.S.B. Publishing…

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