Niles' Guide to 'Affordable' Double Barrel Shotguns in America 1875-1945
Nicholas Niles Jr.
ISBN 10: 0985042702 ISBN 13: 9780985042707
Published by Andrew Mowbray Pub, 2012
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Hardcover
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Revaluation Books, Exeter, United Kingdom
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About this Item
Description:
509 pages. 11.10x8.60x1.50 inches. In Stock. Seller Inventory # 0985042702
Synopsis:
In his guide covering 1875-1945, Niles shows how the first truly affordable double barrel shotguns were adapted about 1875 from the excellent, but expensive, hammer and hammerless guns that had evolved in England and the U.S. By about 1890, these costly doubles were being replaced by cheaper English and Belgian Export guns whose low pries were consciously planned to attract cost conscious buyers. Pricing was primarily based on careful study of the market rather than on factory cost. This was a new phenomenon. Market planning had suddenly become as critical a part of the business plan as product design and efficient manufacturing. Promotion and Distribution strategies became equally important. Niles makes the point that the great sales success of 'Affordables' in the U.S. was due to the intelligent balancing of these new considerations by the marketing geniuses who 'sold' them. 373 illustrations, 9x11 inches.
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Bibliographic Details
Title: Niles' Guide to 'Affordable' Double Barrel ...
Publisher: Andrew Mowbray Pub
Publication Date: 2012
Binding: Hardcover
Condition: Brand New