Next Level CMO
Language: German
Published by Next Factory Ottensen Okt 2022, 2022
Series: Book 4 of 4 - Edition NFO
- Softcover
- New
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000
AbeBooks seller since January 23, 2017
Condition: New
£ 17.53
Quantity: 1 available
Add to basketItem description from seller
This item is printed on demand - Print on Demand Titel. Neuware -Im 21. Jahrhundert befindet sich das Marketing inmitten eines dramatischen Wandels - und mit ihm die Rolle des CMO. Das Marketing des 20. Jahrhunderts war geprägt von Massenproduktion und Massenkommunikation. Es erforderte eine Inside-out-Logik, die beim Produkt begann und beim Verbraucher endete. Das heutige Marketing funktioniert genau umgekehrt: Es beginnt mit den Menschen und ihren Erfahrungen und arbeitet sich rückwärts zu Produkten, Technologien und Prozessen vor.Das Marketing steht kurz davor, das nächste Level zu erreichen, und daher muss die Rolle des Chief Marketing Officer entsprechend wachsen. Dieses Buch stellt Marketeers und CMOs von führenden Marken wie Banana Republic, Bayer, Generali, Gucci, Jägermeister, Katjes, Oatly, smart, Tony's Chocolonely, Unilever, Zalando und vielen mehr vor. Wie sehen sie das heutige Marketing und ihre Rolle darin und welche Fähigkeiten braucht jeder CMO, um die Herausforderungen des Marketings in der Zukunft zu meistern Books on Demand GmbH, Überseering 33, 22297 Hamburg 320 pp. Deutsch.…
Seller Inventory # 9783948580452
- Title
- Next Level CMO
- Author
- Martin Recke
- Publisher
- Next Factory Ottensen Okt 2022
- Publication year
- 2022
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- German
- ISBN 10
- 3948580456
- ISBN 13
- 9783948580452
- Item weight
- 560 grams
- Dimensions
- 220x170x23 mm
- Series
- Book 4 of 4: Edition NFO
"Synopsis" may belong to another edition of this title.
buchversandmimpf2000
Emtmannsberg, BAYE, Germany
AbeBooks seller since January 23, 2017
Shipping rates from Germany to U.S.A.
| Item | 60 to 60 business days | 60 to 60 business days |
|---|---|---|
| First item | £ 51.32 | £ 64.15 |
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- Check
- Paypal
Store description
Impressum Thorsten Retsch Buchversand Mimpf2000 Oberölschnitz 16 95517 Emtmannsberg Deutschland Telefon: 09209-2023188 Email: mimpf2000@online.de USt-ID-Nr.: DE 235096871 Wir führen gebrauchte Bücher aus allen Sparten der Literatur
Specialty
Modernes Antiquariat - Bücher von 1960 bis heuteSeller's business information
buchversandmimpf2000
Germany
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Buchversand Mimpf2000
Oberölschnitz 16
95517 Emtmannsberg
Deutschland
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USt-IdNr.: DE 235096871
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