News for a Change : An Advocate's Guide to Working With the Media
Wallack, Lawrence M.; Woodruff, Katie; Dorfman, Lori E.; Diaz, Iris; Themba-Nixon, Makani (FRW)
ISBN 10: 0761919244 ISBN 13: 9780761919247
Published by SAGE Publications, Inc, 1999
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Soft cover
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About this Item
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Synopsis:
News for a Change provides step-by-step instructions for working with the media to promote social change. The authors are seasoned activists in the use of media advocacy -- the strategic use of news media, advertising and community organizing to change public policy. In this media-driven age, strategic media approaches are vital to achieving visibilityy, gathering support, and challenging those in positions of power.
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Bibliographic Details
Title: News for a Change : An Advocate's Guide to ...
Publisher: SAGE Publications, Inc
Publication Date: 1999
Binding: Soft cover
Condition: good