The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

Kapferer, Jean-Nol

ISBN 10: 0749465158 ISBN 13: 9780749465155
Published by Kogan Page, 2012
Language: English
Condition: Used - Very good Soft cover

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Used - Soft cover

Condition: Used - Very good

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