The New Science of Selling and Persuasion: How Smart Companies and Great Salespeople Sell
William T. Brooks
ISBN 10: 0471469246 ISBN 13: 9780471469247
Published by Wiley, 2004
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About this Item
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Synopsis:
One of the world's most sought-after sales training and consulting experts reveals the strategies smart companies use to sell anything to anyone
This book takes a new and relevant approach to sales from the perspective of both organizational and individual performance. Based on the author's broad-based personal experience working with over 2,000 sales organizations, it combines organizational guidelines, sales management strategies, how-to sales tips, and career guidance for sales executives, sales managers, and salespeople alike. Incorporating proprietary research, case studies, real-world examples, and practical information, this book will revolutionize the very way sales organizations sell.
William (Bill) Brooks (Greensboro, NC) is the founder and CEO of The Brooks Group, an internationally recognized consulting firm whose clients have included General Motors, Chase Manhattan, Sara Lee, and Microsoft among thousands of others. He delivers more than 150 keynote speeches annually to sales organizations.
About the Author: WILLIAM T. BROOKS is the founder and CEO of The Brooks Group, an internationally recognized consulting firm with such clients as BMW, Hewlett-Packard, Volvo Trucks of North America, and Chase Automotive Finance. He is one of the world s leading experts in the fields of business growth, sales, and sales management.
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Bibliographic Details
Title: The New Science of Selling and Persuasion: ...
Publisher: Wiley
Publication Date: 2004
Binding: hardcover
Condition: Good
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The New Science of Selling and Persuasion : How Smart Companies and Great Salespeople Sell
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Wiley & Sons, Incorporated, John, 2004
ISBN 10: 0471469246
ISBN 13: 9780471469247
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