Synopsis:
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web–based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up–to–date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step–by–step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment–at a fraction of the price of a traditional marketing campaign.
Review:
"The Internet is not so much about technology as it is about people. David Meerman Scott, in his remarkable The New Rules of Marketing and PR , goes far beyond technology and explores the ramifications of the Web as it pertains to people. He sets down a body of rules which show you how to negotiate those ramifications with maximum effectiveness. And he does it with real–life case histories and an engaging style." —Jay Conrad Levinson, The Father of Guerrilla Marketing and Author, Guerrilla Marketing series of books " The New Rules of Marketing & PR teaches readers how to launch a thought leadership campaign by using the far–reaching, long–lasting tools of social media. It is an invaluable guide for anyone who wants to make a name for themselves, their ideas, and their organization." — Mark Levy, Co–author of How to Persuade People Who Don’t Want to be Persuaded and founder of Levy Innovation: A Marketing Strategy Firm "The history of marketing communications – about 60 years or so – has been about pushing messages to convince prospects to take some action we need. Now marketing communications, largely because the overwhelming power and influence of the web and other electronic communications, is about engaging in conversation with prospects and leading / persuading them to take action. David Meerman Scott shows how marketing is now about participation and connection, and no longer about strong arm force." — Roy Young, Chief Revenue Officer, MarketingProfs.com and co–author Marketing Champions: Practical Strategies for Improving Marketing’s Power, Influence and Business Impact "I′ve relied on The New Rules of Marketing & PR as a core text for my New Media and Public Relations course at Boston University for the past six semesters. David′s book is a bold, crystal clear, and practical guide toward a new (and better) future for the profession." — Stephen Quigley , Boston University "David Meerman Scott not only offers good descriptions of digital tools available for public relations professionals but also explains strategy, especially the importance of thinking about PR from publics′ perspectives, and provides lots of helpful examples. My students loved this book." — Karen Miller Russell , Associate Professor, Grady College of Journalism and Mass Communication, University of Georgia. "For practical P.R. in the age of Twitter, see... The New Rules of Marketing and PR ." –– The New York Times
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