New Rules for the New Economy: 10 Radical Strategies for a Connected World

Kelly, Kevin

ISBN 10: 0670881112 / ISBN 13: 9780670881116

Published by Viking Adult, 1998

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00085158835

Synopsis:

The executive editor of Wired magazine outlines ten elements of today's global, computer-linked, decentralized business world and offers executives and entrepreneurs clear and specific strategies for succeeding in it. 50,000 first printing.

Review: Kevin Kelly, a founding editor of the magazineWired, is the author of Out of Control: The New Biology of Machines, Social Systems and the Economic World. His follow-up, New Rules for the New Economy, is based on an article he wrote for Wired which brought praise from top business strategists worldwide. The theories behind New Rules stem from the growth of communication in a network economy. Kelly argues that supply and demand are no longer relevant in today's market and presents ten new principles for the connected economy of tomorrow. The old theories, which were used successfully for traditional industries, no longer apply when today's growth is in the fields of computers, entertainment and telecommunications. To create growth, Kelly advocates building networks which will increase the value of the original business exponentially. This book is a look into the future for business people, from CEOs to middle managers, who are doubting the efficacy of traditional theories. It is an invaluable asset for anyone who wants insightful analysis of how economies may develop in the next fifty years, and how to use that knowledge when making any business or technology decisions.

Bibliographic Details

Title: New Rules for the New Economy: 10 Radical ...
Publisher: Viking Adult
Publication Date: 1998
Binding: Hardcover
Condition: Good