New Product Strategy in Small High Technology Firms: A Pilot Study

Language: English

Published by Forgotten Books, 2018

133227174X / 9781332271740

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Seller: Forgotten Books, London, United KingdomForgotten Books

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Print on Demand. This book explores the strategies of small, technology-driven companies and their implications for economic growth. The author conducted a pilot study on ten such firms, analyzing their new product development processes and their impact on corporate performance. The study found that companies with a more focused approach to product development, characterized by incremental improvements in existing technologies and markets, tended to outperform those with a wider range of product offerings. The author argues that companies should prioritize leveraging existing technologies in new markets rather than pursuing radical innovations, and that a balance between technological and market diversification is crucial for success. The book's insights provide valuable guidance for entrepreneurs and managers in technology-based industries seeking to navigate the challenges of product development and achieve sustainable growth. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.…

Seller Inventory # 9781332271740_0

Title
New Product Strategy in Small High Technology Firms: A Pilot Study
Author
Marc H. Meyer, Edward B. Roberts
Publisher
Forgotten Books
Publication year
2018
Condition
New
Book Type
print-on-demand item
Binding
Paperback
Language
English
ISBN 10
133227174X
ISBN 13
9781332271740
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Marketing

Forgotten Books

London, United Kingdom

5-star seller

AbeBooks seller since June 2, 2021

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Store description

Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.

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FB &c Ltd

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