New Methods of Market Research and Analysis
Erickson, G. Scott
Sold by HPB-Emerald, Dallas, TX, U.S.A.
AbeBooks Seller since 15 September 2017
Used - Soft cover
Condition: Used - Very good
Ships within U.S.A.
Quantity: 1 available
Add to basketSold by HPB-Emerald, Dallas, TX, U.S.A.
AbeBooks Seller since 15 September 2017
Condition: Used - Very good
Quantity: 1 available
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Scott Erickson goes beyond the buzzwords to provide relevant explanations of the meaning and impact of both big data and analytics, placing them in context with traditional marketing research. His engaging subject matter focuses on the practical aspects of big data concepts, precisely defining and illustrating key concepts and providing illuminating real world examples. This approachable style enables marketers to understand what data scientists are doing with big data systems and analytics, giving them a taste of the capabilities of contemporary statistical software and its practical applications.
This book can be used as a supplement to a traditional marketing research text or on its own. It will serve as a key reference for graduate students and advanced undergraduates in marketing research, marketing analytics, or business intelligence courses as well as marketing professionals looking to stay up to date with current trends and have them explained in a context they understand.
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