The New Ad Media Reality: Electronic over Print
Language: English
Published by Quorum, Westport, CO, 1993
- Hardcover
- Used
Condition: Used - Very good
£ 4.28
Quantity: 1 available
Add to basketItem description from seller
Light shelf and corner wear, Text appears to have minor markings and or highlights, Binding is in good sturdy condition. 236 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; ISBN: 0899307957. ISBN/EAN: 9780899307954. Pictures of this item not already displayed here available upon request. Inventory No: 1561022222.
Seller Inventory # 1561022222
- Title
- The New Ad Media Reality: Electronic over Print
- Author
- White
- Publisher
- Quorum, Westport, CO
- Publication year
- 1993
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0899307957
- ISBN 13
- 9780899307954
- Edition
- First Published in 1993.
- Seller catalogs
- Business, Finance & Marketing
White helps advertising managers and businesspeople come to grips with the paradigm shift in thinking from print to electronic media advertising. This book will help all businesspeople and advertising managers understand why the electronic media must be the major player in all business advertising in order to maximize return on advertising investment and why the newspaper must be deemphasized in the complex matrix of the media mix. Readers will come to understand how all advertising works, how small the number of potential consumers for any product or service actually is, and how these factors impact on media decisions. All advertising is not equal and understanding the differences may mean either success or failure in the competitive retail environment of the 1990s.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
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|---|---|---|
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