New Media and Public Relations ¿ Third Edition
Language: English
Published by Peter Lang Aug 2017, 2017
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 62.88
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Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -The latest edition of New Media and Public Relations offers communication scholars, professionals, and students current insights on how emerging technologies challenge and change the rules of stakeholder engagement in corporate, nonprofit, and activist environments. Topics include updated thinking on mobile applications, crisis response, and ethical implications of online exchanges in addition to groundbreaking explorations into the developing arenas of personas, emojis, listening theory, and historiophoty in public relations practice. All-new content in this popular text once again delivers new thinking in public relations theory and practice for an ever-changing digital landscape.New Media and Public Relations is well-suited for advanced undergraduate and graduate courses in public relations principles, management, case studies, and strategy, as well as courses in corporate communication, marketing communication, integrated marketing communication, and digital communication. 348 pp. Englisch. …
Seller Inventory # 9781433132735
- Title
- New Media and Public Relations ¿ Third Edition
- Author
- Sandra C. Duhé
- Publisher
- Peter Lang Aug 2017
- Publication year
- 2017
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 1433132737
- ISBN 13
- 9781433132735
- Edition
- 3rd Edition
- Item weight
- 655 grams
- Dimensions
- 254x178x19 mm
The latest edition of New Media and Public Relations offers communication scholars, professionals, and students current insights on how emerging technologies challenge and change the rules of stakeholder engagement in corporate, nonprofit, and activist environments. Topics include updated thinking on mobile applications, crisis response, and ethical implications of online exchanges in addition to groundbreaking explorations into the developing arenas of personas, emojis, listening theory, and historiophoty in public relations practice. All-new content in this popular text once again delivers new thinking in public relations theory and practice for an ever-changing digital landscape.
New Media and Public Relations is well-suited for advanced undergraduate and graduate courses in public relations principles, management, case studies, and strategy, as well as courses in corporate communication, marketing communication, integrated marketing communication, and digital communication.
"Synopsis" may belong to another edition of this title.
About the Author
Sandra Duhé, PhD, MBA, is Associate Professor, Director of Public Relations, and Chair of the Division of Corporate Communication and Public Affairs at Southern Methodist University in Dallas, Texas. Her extensive corporate background in brand management, crisis response, community outreach, and media relations combined with degrees in business, communication, applied economics, and political economy inform her research and consulting practice. She is an award-winning educator and a member of the PRSA College of Fellows and the Arthur W. Page Society.
"About the title" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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