New Media Management im Social Web. Zum Umgang mit kritischen Kommentaren
Language: German
Published by GRIN Verlag, 2021
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 15.82
Quantity: 1 available
Add to basketItem description from seller
Druck auf Anfrage Neuware - Printed after ordering - Studienarbeit aus dem Jahr 2020 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,7, SRH Fernhochschule (Medien- und Kommunikationsmanagement (B.A.)), Veranstaltung: New Media Management, Sprache: Deutsch, Abstract: Diese Arbeit stellt die Handhabung und den Umgang mit kritischen Kommentaren, speziell das Ignorieren und Entfernen bzw. Verbergen solcher über soziale Medien sowie die Tonalität in den Mittelpunkt.Seine Kritik über das Internet an den relevanten Adressaten zu richten ist in der heutigen Zeit gängige Praxis; darauf haben sich Unternehmen mittlerweile eingestellt. Die voranschreitende Digitalisierung in Form eines flächendeckenden Rollouts bezahlbarer Endgeräte und des Ausbaus der Netzinfrastruktur ebnet den Usern den Weg in die digitale Welt. Unternehmen passen ihre mediale Präsenz sukzessive an die Bedürfnisse der Nutzer an und sind über soziale Netzwerke, Blogs oder Foren erreichbar, um den Austausch mit Verbrauchern zu fördern. Eine der Konsequenzen ist die Verlagerung des Complaint Management ins Internet.…
Seller Inventory # 9783346464750
- Title
- New Media Management im Social Web. Zum Umgang mit kritischen Kommentaren
- Author
- Jan Moritz Behrens
- Publisher
- GRIN Verlag
- Publication year
- 2021
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- German
- ISBN 10
- 334646475X
- ISBN 13
- 9783346464750
- Item weight
- 56 grams
- Dimensions
- 210x148x3 mm
"Synopsis" may belong to another edition of this title.
About the Author
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