The New Marketing Paradigm: Integrated Marketing Communications Schultz, Don E; Tannenbaum, Stanley and Lauterborn, Robert F.
Schultz, Don E; Tannenbaum, Stanley; Lauterborn, Robert F.
Language: English
Published by McGraw-Hill, 1996
- Softcover
- New
Seller: RUSH HOUR BUSINESS, worcester, MA, U.S.A.RUSH HOUR BUSINESS
AbeBooks seller since May 27, 2022
Condition: New
£ 16.17
Quantity: 1 available
Add to basketSeller Inventory # ONEMESSI-0023-06-17-2026
- Title
- The New Marketing Paradigm: Integrated Marketing Communications Schultz, Don E; Tannenbaum, Stanley and Lauterborn, Robert F.
- Author
- Schultz, Don E; Tannenbaum, Stanley; Lauterborn, Robert F.
- Publisher
- McGraw-Hill
- Publication year
- 1996
- Condition
- New
- Binding
- paperback
- Language
- English
- ISBN 10
- 0844234524
- ISBN 13
- 9780844234526
- Item weight
- 13 ounces
- Dimensions
- 6x0x8
"Synopsis" may belong to another edition of this title.
About the Author
Stanley Tannenbaum joined Northwestern University as Associate Professor in the Medill School of Journalism in 1983 and he now holds the Chair of the Advertising/ Integrated Marketing Communications Division.Tannenbaum started in advertising as a copywriter at a small package goods agency in Philadelphia, working on the introduction of Alpo Dog Food. He then went to RCA as a writer in charge of Sales Promotion, Cooperative Advertising and Public Relations. From RCA, he moved to Kenyon & Eckhardt in New York, an international advertising agency, where he rose from copywriter to Chairman of the Board. After 26 years at K&E, he joined his client, Turtle Wax, as Executive Vice President.Tannenbaum has served on the Board of the Association of American Advertising Agencies, the Advertising Council, and the National Advertising Review Board.
Robert E Lauterborn is the James L. Knight Professor of Advertising in the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill.For ten years prior to this appointment, Lauterborn was director of marketing communication and corporate advertising for International Paper Company. Before joining IP, he spent 16 years with General Electric in various industrial and corporate positions.Currently, Lauterborn is a principal of Morgan, Anderson & Company, a leading marketing communications management consulting firm. He has served on the boards of many professional organizations, including the ANA, ARF, B/PAA, AAF, BPA, CBBB, NARB, and several companies.
"About the title" may belong to another edition of this title.
RUSH HOUR BUSINESS
worcester, MA, U.S.A.
AbeBooks seller since May 27, 2022
Shipping rates within U.S.A.
| Item | 5 to 8 business days | 3 to 6 business days |
|---|---|---|
| First item | £ 3.40 | £ 8.22 |
Payment methods
- Direct Debit
- Paypal
Store description
All Collectible Books , your number one marketplace for books. used, rare, and out-of-print books all at very competitive prices.
Specialty
Collectible books, All booksSeller's business information
RUSH HOUR BUSINESS
MA, U.S.A.
Terms of sale
We guarantee the condition of every book as it's described on the Abebooks web sites. If you're dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order hasn't arrived, you're eligible for a refund within 30 days of the estimated delivery date. If you've changed your mind about a book that you've ordered, please use the Ask bookseller a question link to contact us and we'll respond within 2 business days.You may Contact us directly at brightcareinc@gmail.com.
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to RUSH HOUR BUSINESS, worcester, Massachusetts, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.