The New Marketing Paradigm: Integrated Marketing Communications Schultz, Don E; Tannenbaum, Stanley and Lauterborn, Robert F.

Schultz, Don E; Tannenbaum, Stanley; Lauterborn, Robert F.

ISBN 10: 0844234524 ISBN 13: 9780844234526
Published by McGraw-Hill, 1996
Language: English
Condition: New Soft cover

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