The New Influencers: A Marketer's Guide to the New Social Media
Gillin, Paul
ISBN 10: 1884956653 ISBN 13: 9781884956652
Published by Linden Publishing, 2007
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hardcover
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Synopsis:
Blogging, podcasting, and other social media are profoundly disrupting the mainstream media and marketing industries. Paul Gillin’s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers.
About the Author: Paul Gillin is an award-winning writer and a content marketing consultant who specialises in technology and new media. He has written numerous articles for leading technology publications and travels the country as a speaker on social media and optimising online channels as marketing tools. Dana Gillin is an editor and a website builder with a background in technology and business. The former editor at TechTarget, she launched the company's successful Expert Answer Center website. They live in Framingham, Massachusetts.
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Bibliographic Details
Title: The New Influencers: A Marketer's Guide to ...
Publisher: Linden Publishing
Publication Date: 2007
Binding: hardcover
Condition: Very Good