New Ideas about New Ideas : Adventures in Creativity with the World's Leading Innovators

A one-of-a-kind glimpse into the essence of innovation today, with fascinating insights from the world's most creative people. . New Ideas About New Ideas introduces us to a dynamic, eclectic collection of creators, whose far-out and far-reaching experiments are changing the world. Drawing from interviews with dozens of mavericks such as contemporary artist Jeff Koons, technology oracle Nathan Myrhvold, celebrated physicist Brian Greene, and biotech visionary Henri Termeer, Shira White explores the exhilarating process of generating new ideas and bringing them successfully to fruition. Blending important concepts from the worlds of management, the arts, science, and technology, Shira White reveals profound insights into what makes today's most creative people and organizations tick. You'll meet Corning chairman, Roger Ackerman, who led a series of extraordinary corporate transformations; genius architect Frank Gehry, who shocked the world with his earth-shattering Guggenheim Museum in Bilbao; pioneering Progressive Insurance chairman, Peter Lewis, who records his flashes of brilliance while swimming; Satjiv Chahil, who made Palm a household name; and many other innovator New Ideas About New Ideas is bound to change the way you look at your life, your work, and your world.

"New Ideas" has an inspirational quality to it, but not in a crass "lose 10 pounds in five days" way. ... No one can put innovation in a bottle, but we can keep learning about how to do it better. Ms. White's book will encourage readers to do that"  
- The New York Times

"You can’t schedule it, you can’t mandate it, and you’re not going to find it in a safe, tidy package. New Ideas About New Ideas is a roadmap to the places where innovation comes from, with some eloquent insights into how our heads create the ideas that transform businesses and lives. If you’ve ever had creative blue fire shoot from your fingertips, here’s some wherewithal you can use to get it to happen again. Never had it? Read this and you’ll understand more about who has it, why you need to hire them, and how to help make the magic work."

―Rick Levine, co-author, The Cluetrain Manifesto

"One word: WOW! If every businessperson read this book, the increase in our country’s productivity would be astonishing. Do it now. Innovation isn’t hard, it just takes practice."

 - Seth Godin, author, Permssion Marketing, Unleashing the Idea Virus, Survival is Not Enough, and contributing editor, Fast Company

"A refreshing journey into the process of creativity and innovation―as the author rightly says, ‘the ultimate competitive advantage.’ New Ideas About New Ideas is a wonderfully insightful blend of art and business, music and management, architecture and organization. Definitely fun to read."

- Stan Davis, author, Lessons From the Future and Blur

"New Ideas about New Ideas offers a new lens through which to interpret, appreciate, and participate in the world around you. If you are searching for that elusive creative ‘edge’ where the best ideas can be generated, you can’t afford to miss this book."

- Michael Wolff, author, Burn Rate

"There is no doubt that creativity and innovation are required to propel business forward. Shira White’s extremely insightful and very readable book describes the best of creative thinking and innovative pursuits in the world of business today. The need to understand these approaches and learn from successful practitioners is universal in any business climate."

―Dr. Carol A. Cooper, Director, Value Management, Bayer Corporation

"Innovation is the biggest challenge facing Corporate America. Shira White’s new book is loaded with helpful concepts that will get your company moving in the right direction."
- Al Ries, co-author, The 22 Immutable Laws of Branding and Positioning: The Battle for Your Mind

"A refreshing journey into creativity and innovation, as the author rightly says, 'the ultimate competitive advantage.' New Ides about New Ideas is a wonderfully insightful blend of art and business, music and management, architecture and organization. Definitely fun to read."
- Stan Davis, author of Lessons From the Future and BLUR.

"The ‘spark’ that ignites the innovation process is not readily understood by many looking to compete in the new millennium. Shira White’s book presents diverse perspectives on the driving forces behind the most creative companies today. It provides a benchmark for those who want to look beyond their horizons for growth."

-  Michael L. Williams, Manager of Quality and Business Excellence, The Dow Chemical Company

"New Ideas about New Ideas does a wonderful job of blending both left brain and right brain thinking, which is so essential to creative breakthroughs. Shira White is able to bring her uniquely artistic and human touch to an area that is too often treated like scientific process, and in so doing offers a fresh perspective on innovation in a corporate environment. This is just the kind of thinking we need in these highly competitive and trying times."

- Martin Pazzani, Worldwide Strategy Director, Foote, Cone & Belding Worldwide

"New Ideas About New Ideas delivers insights about the nature of the creative process across a variety of activities illuminating the rewards of taking risks and demonstrating why and how innovation happens. For all those interested in the mysteries of the creative process, this book is essential reading."

―Milton Glaser, founder, New York Magazine and Pushpin Studio

"In her book New Ideas About New Ideas, Shira White gives us great analogies that helped me to see the innovation process in a whole new light. She talks about the

importance of asking ‘perfect’ questions to drive innovation and gives us an exciting array of intriguing answers. We all need new ideas, always. It’s a must read!"

―Dulce Paredes, Ph.D., Consumer Research Program Director, Kraft Foods

"In New Ideas about New Ideas, Shira White shares the secrets of successful innovators, providing an inspiring insight into the impact of creativity and innovation on business success. "
- Tom Purves, Chairman & CEO, BMW of North America, LLC