Title: The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy
Publisher: Irwin Professional Pub, U.S.A.
Publication Date: 1994
Language: English
ISBN 10: 1556238096
ISBN 13: 9781556238093
Binding: Hardcover
Edition: 2nd Edition
Condition: Good - Age Spots
Dust Jacket Condition: Good

About this title

Synopsis

This revised work maintains that marketers must understand the statistics, economics and applications of direct marketing in order for it to work. It takes the reader through the issues in database marketing and theory, database management, statistics and modeling, economics, and vendors.

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