New Brand Strategies in the Digital Era. The Evolution of Consumers' Behaviour and its Influence on Traditional Brand Management (Paperback or Softback)

Horch, Alena

ISBN 10: 3960958374 ISBN 13: 9783960958376
Published by Studylab 5/25/2020, 2020
Language: English
Condition: New Soft cover

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New - Soft cover

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