A New Archetype for Competitive Intelligence
Language: English
Published by Quorum Books, 1996
- Hardcover
- New
Condition: New
£ 91.33
Quantity: Over 20 available
Add to basketItem description from seller
Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Their book thus explores ways in which new channels of communication and new uses of information and intelligence will change corporations, and how these changes can be anticipated now in an organization s strategic planning, crisis management, benchmarking.
Seller Inventory # 447103831
- Title
- A New Archetype for Competitive Intelligence
- Author
- Mcgonagle, John J.|Vella, Carolyn M.
- Publisher
- Quorum Books
- Publication year
- 1996
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0899309739
- ISBN 13
- 9780899309736
Vella and McGonagle premise their book on the evidence that modern companies throughout the world are undergoing radical, involuntary transformations, the result of an explosion of raw information suddenly available to them. Not only does this demand new ways to collect, process, and use information, but also a new way to look at and link information sources that until now have been unconnected. After discussing the importance of intelligence today and its greater importance tomorrow, Vella and McGonagle develop the concept of Cyber-Intelligence(TM), then show how it applies to strategy-creation, marketing, crisis management, benchmarking, and other organizational functions. They turn next to data gathering in the context of their Cyber-Intelligence(TM) concept, ending with a thoughtful discussion of where C-I is going next.
"Synopsis" may belong to another edition of this title.
About the Author
JOHN J. McGONAGLE, JR., is an attorney, economist, university lecturer, and author or coauthor of seven business books, as well as numerous journal articles. A member of the Society of Competitive Intelligence Professionals, he is book review editor for the Comparative Intelligence Review and managing partner of The Helicon Group, Blandon, Pennsylvania.
CAROLYN M. VELLA is Founding Partner of The Helicon Group, and one of the pioneers of competitive intelligence. Listed in numerous directories of leaders in business and finance and formerly a member of the National Advisory Panel for the National Center for Citizen Involvement, she is coauthor of three previous books with Mr. McGonagle, including two published by Quorum: Competitive Intelligence in the Computer Age (1987) and Improving Business Planning Using Competitive Intelligence (1988).
"About the title" may belong to another edition of this title.
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