Neuromarketing: The complete guide to understanding the different mental and decision-making processes of the consumer and exponential
Language: French
Published by LIGHTNING SOURCE INC, 2021
- Hardcover
- Used
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Zustand: Hervorragend | Sprache: Französisch | Produktart: Bücher | Keine Beschreibung verfügbar.
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- Title
- Neuromarketing: The complete guide to understanding the different mental and decision-making processes of the consumer and exponential
- Author
- Jason Petit
- Publisher
- LIGHTNING SOURCE INC
- Publication year
- 2021
- Condition
- Hervorragend
- Binding
- Hardcover
- Language
- French
- ISBN 10
- 1802219706
- ISBN 13
- 9781802219708
- Seller catalogs
- Bücher
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Why do we often buy products without having any need for them? What are the unconscious processes that lead to purchase? Are you an entrepreneur and looking for a way to increase the conversion rate?
Neuromarketing is a doctrine that combines neuroscience and marketing: knowing its fundamental principles means understanding which brain mechanisms occur in consumers during the process of purchasing a product or service. The discipline is based on the principle that 95% of purchasing decisions depend on processes that are activated at an unconscious, i.e. irrational, level. This book sets itself the objective of explaining neuromarketing in a clear and thorough way.
The evolution of marketing techniques during the digital age makes it necessary to be informed and updated about the latest trends. Understanding the theoretical aspects of neuromarketing allows you to have a competitive advantage over most of the activities that still ignore the importance of psychology and persuasion in business. Understanding neuromarketing is also the best way to increase sales without spending more money on advertising, since it is the conversion rate that is increased. Neuromarketing is an opportunity you should not miss.
This book is the solution for you if:
You are an entrepreneur or have a business and want to increase your sales and profits
You have a business and want to make your advertising campaigns more effective
You are passionate about neuromarketing and want to learn more about it
You don't know this discipline and would like to learn more about it
You are looking for a book that explains neuromarketing in a clear and thorough way
You want to master the techniques of neuromarketing
Thanks to this guide you will get, for example, complete and in-depth answers to the following questions:
What are the differences between marketing and neuromarketing?
What is the decision-making process that occurs when you are deciding whether to make a purchase?
What are the factors that influence the customer's decision-making process?
How can you predict and harness consumer emotions?
What are cognitive biases and how can you use them to your advantage?
How can you take cues from successful examples and case studies?
What levers can you use to persuade a person to take an action?
What are the imperceptible factors in the environment that lead to a purchase?
How can you concretely apply neuromarketing to an online business or physical activity?
How can you learn about and master neuromarketing techniques?
And that's not all...
More and more companies are using neuromarketing to manipulate purchasing choices, for this reason, the book is also suitable for those who do not have a business, but as consumers want to protect themselves and not be influenced by the advanced persuasion techniques used by marketing experts.
With this guide, thanks to the valuable information, examples and tricks it contains, you will quickly become an expert in neuromarketing and after acquiring these skills you can master and use this discipline to achieve your goals. Keep up to date! Harness the potential of neuromarketing!
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Buy it NOW and let your customers get addicted to this amazing book
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