Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing (Biosystems & Biorobotics, 3)

Book 3 of 29: Biosystems & Biorobotics

Vecchiato, Giovanni; Cherubino, Patrizia; Trettel, Arianna; Babiloni, Fabio

ISBN 10: 3642436765 ISBN 13: 9783642436765
Published by Springer, 2015
Language: English
Condition: New Soft cover

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New - Soft cover

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