Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing

Book 3 of 29: Biosystems & Biorobotics

Vecchiato, Giovanni (Author)/ Cherubino, Patrizia (Author)/ Trettel, Arianna (Author)/ Babiloni, Fabio (Author)

ISBN 10: 3642380638 ISBN 13: 9783642380631
Published by Springer, 2013
Language: English
Condition: New Hardcover

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