NeuroSelling: Mastering the Customer Conversation Using the Surprising Science of Decision-Making
Language: English
Published by Axon Publishing, LLC, 2020
- Softcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Good
£ 4.91
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Add to basketItem description from seller
NeuroSelling(R) is more than just theory-it's a step-by-step, practical communication methodology honed by years of field experience, resulting in millions in new revenue in industries as diverse as biotech, financial services, manufacturing, and engineering. In this revised edition, you'll learn specific strategies to overcome the constraints of digital channels while leveraging their unique advantages, as well as how to integrate the power of VR/AR and AI alongside the proven NeuroSelling process. You'll also see the NeuroSelling principles in action with four new case studies showcasing the power of neuroscience-backed principles in sales.NeuroSelling 2.0 isn't just an update-it's a complete reimagining of what's possible when you truly align your sales approach with how the human brain actually makes decisions.
Seller Inventory # CIN1733787046G
- Title
- NeuroSelling: Mastering the Customer Conversation Using the Surprising Science of Decision-Making
- Author
- Jeff Bloomfield
- Publisher
- Axon Publishing, LLC
- Publication year
- 2020
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1733787046
- ISBN 13
- 9781733787048
Your business lives and dies by your customer conversations.
But do customers remember you in a sea of sellers?
In his latest book, NeuroSelling, B2B sales expert Jeff Bloomfield uses a unique blend of science and story to show you how to master those conversations. Drawing on the latest in biology, psychology, and physiology research, Bloomfield teaches you how to successfully engage your customer's "buying brain." His NeuroSelling® methodology has added millions of dollars in top-line revenue for industries as diverse as biotech, heavy manufacturing, engineering, pharmaceuticals, and banking/financial services.
Throughout the book, Bloomfield shares insightful examples and real-life illustrations of professionals using NeuroSelling® to exceed their sales quotas and professional goals, from the sales rep who went from the bottom half of hundreds of salespeople to the company's rep of the year, as well as the dark-horse candidate who beat out three more experienced candidates to land the CEO position.
If your organization:
- offers discounts to seal the deal
- has sales cycles far too long
- lacks a clear sales strategy to grow revenue year over year
...then NeuroSelling presents a clear process to win at the most crucial step in the sales cycle: the point of first impact.
Learn how to:
- get past "rapport-building" and learn to build genuine trust
- use their problem as the true cost anchor (instead of your product's price)
- create overwhelming urgency, using their words and situation
- quantify the scale of your customer's deeper problem
- create an aligned vision with the customer
- end the "hard close" and move from salesperson to trusted partner
Join the thousands of salespeople experiencing phenomenal growth in their careers and organizations.
NeuroSelling®: when neuroscience meets B2B sales success.
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About the Author
"About the title" may belong to another edition of this title.
World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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