NeuroSelling: Mastering the Customer Conversation Using the Surprising Science of Decision-Making

Bloomfield, Jeff

ISBN 10: 173378702X / ISBN 13: 9781733787024

Published by Axon Publishing, LLC, 2020

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Synopsis:

Your business lives and dies by your customer conversations.

Shouldn’t you have those down to a science?

If you’re tired of having to justify your price...of offering discounts to close the deal...of long sales cycles...of customers who can’t seem to make a decision, then you need NeuroSelling®, the only customer conversation tool grounded in neuroscience and behavioral psychology.

But NeuroSelling® is more than just theory—it’s a step-by-step, practical communication methodology honed by years of field experience, resulting in millions in new revenue in industries as diverse as biotech, financial services, manufacturing, and engineering.

Start communicating in a way that:

-Builds personal and professional trust faster

-Naturally drives urgency to buy

-Creates an automatic commitment to change

In this book, you’ll also read the stories of a sales rep who went from the bottom half of his sales organization to becoming rep of the year, as well as the dark-horse executive candidate who became CEO, chosen over three more experienced leaders.

No matter your situation, successful selling begins and ends with the customer conversation.

About the Author: Jeff Bloomfield is the founder and CEO of Braintrust, a sales & marketing consultancy helping companies have more purpose-driven, impactful customer conversations using his NeuroSelling(R) methodology, resulting in untold millions of dollars in increased revenue. In addition, Jeff is a unique and powerful keynote speaker, bringing his one-of-a-kind message of purpose and transformation to stages all around the world. He lives outside Cincinnati, Ohio, with his wife and family.

Bibliographic Details

Title: NeuroSelling: Mastering the Customer ...
Publisher: Axon Publishing, LLC
Publication Date: 2020
Binding: hardcover
Condition: Very Good