Neukonzeption des Sponsoring am Beispiel der XXX
Language: German
Published by GRIN Verlag, 2012
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 39.69
Quantity: 1 available
Add to basketItem description from seller
Druck auf Anfrage Neuware - Printed after ordering - Bachelorarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Leibniz Akademie Hannover - Berufsakademie Hannover, Sprache: Deutsch, Abstract: Das Sponsoring boomt. Insgesamt 70.9 % der umsatzstärksten Unternehmen Deutschlands greifen imRahmen der Kommunikationspolitik auf das Instrument Sponsoring zurück. Zurückzuführen ist diesestarke Relevanz des Sponsoring vor allem auf den verschärften Kommunikationswettbewerb und dasstetig wachsende Informationsangebot. welches zu einer zunehmenden Werbereaktanz der Empfängerführt. Das Wissen dieser Phänomene zwingt Unternehmen dazu. ihre Kommunikationsmaßnahmen wirkungsvollerzu gestalten und innovativ zu ergänzen. um sich von der Konkurrenz abzuheben und Wettbewerbsvorteilezu realisieren Sponsoring bietet an dieser Stelle, als kreatives und integratives Kommunikationsinstrumentvielfältige Nutzungsmöglichkeiten, um die kommunikationspolitischen Ziele wirkungsvollzu erreichen. Das Erfolgpotenzial des Sponsoring kann jedoch nur voll ausgeschöpft werdenwenn es einem systematischen Entscheidungs- und Planungsprozess mit analyse- integrations- undkontrollbezogenen Aspekten zugrunde gelegt wird.Die vorliegende Arbeit beschäftigt sich demgemäß mit dem Kommunikationsinstrument Sponsoring unddem entsprechenden Sponsoringprozess mit dem Ziel auf Basis theoretischer Erkenntnisse und Ergebnissenaus einem Benchmarking eine ganzheitliche Neukonzeption des Sponsoring beim AutomobilzuliefererunternehmenXXX zu entwickeln.…
Seller Inventory # 9783656311379
- Title
- Neukonzeption des Sponsoring am Beispiel der XXX
- Author
- Laura Parlabene
- Publisher
- GRIN Verlag
- Publication year
- 2012
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- German
- ISBN 10
- 3656311374
- ISBN 13
- 9783656311379
- Item weight
- 236 grams
- Dimensions
- 210x148x12 mm
"Synopsis" may belong to another edition of this title.
From the Back Cover
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| Item | 30 to 40 business days | 7 to 14 business days |
|---|---|---|
| First item | £ 52.40 | £ 60.96 |
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