Networked Sympathy : Rethinking Human Rights Work on Social Media Using Narrative Persuasion
Language: English
Published by Springer Gabler, 2025
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Druck auf Anfrage Neuware - Printed after ordering - This book proposes a novel approach to human rights work, advocating the use of narrative persuasion on social media to realign individual moral judgments with fundamental human rights. It challenges the traditional view that human rights are primarily political/legal rights, proposing instead that they should be understood as moral rights, identifying the right not to be harmed as universal, fundamental moral right. By integrating insights from philosophy, social psychology, neuroscience, and communication studies, Linda Walter explores how human rights work can be more effectively carried out on social media. The author uses a case study of the social media campaign 'Jamal al-Khatib' to examine the impact of narrative persuasion on changing harmful attitudes. Through qualitative content analysis, she assesses how resistance strategies manifest in the audience's comments and explores the effectiveness of narrative persuasion in overcoming these barriers. The findings reveal the complexities of altering deeply held beliefs but also highlight the potential of narrative persuasion to engage and shift individual attitudes toward human rights.…
Seller Inventory # 9783658470326
- Title
- Networked Sympathy : Rethinking Human Rights Work on Social Media Using Narrative Persuasion
- Author
- Linda Walter
- Publisher
- Springer Gabler
- Publication year
- 2025
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3658470321
- ISBN 13
- 9783658470326
- Item weight
- 361 grams
- Dimensions
- 210x148x16 mm
This book proposes a novel approach to human rights work, advocating the use of narrative persuasion on social media to realign individual moral judgments with fundamental human rights. It challenges the traditional view that human rights are primarily political/legal rights, proposing instead that they should be understood as moral rights, identifying the right not to be harmed as universal, fundamental moral right. By integrating insights from philosophy, social psychology, neuroscience, and communication studies, Linda Walter explores how human rights work can be more effectively carried out on social media. The author uses a case study of the social media campaign "Jamal al-Khatib" to examine the impact of narrative persuasion on changing harmful attitudes. Through qualitative content analysis, she assesses how resistance strategies manifest in the audience's comments and explores the effectiveness of narrative persuasion in overcoming these barriers. The findings reveal the complexities of altering deeply held beliefs but also highlight the potential of narrative persuasion to engage and shift individual attitudes toward human rights.
"Synopsis" may belong to another edition of this title.
About the Author
Linda Walter holds a doctorate from the Faculty of Social and Cultural Sciences at the European University Viadrina. She is the managing director and co-founder of Future Challenges e.V. and an independent consultant. Her research focuses on human rights, social media and narrative persuasion.
"About the title" may belong to another edition of this title.
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