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Companies made more than 42,000 alliances over the past decade worldwide, many of which failed to deliver strong results. This book explains why and how you can seize the benefits from your businesses’ network of alliances with customers, suppliers and competitors. This network can provide three key assets: superior information, better cooperation, increased power. Network Advantage shows how awareness of these 3 assets can help align your portfolio of alliances with your corporate strategy, to maximise advantages from existing networks and to position your business as industry leader.
The book is written by the leading authorities in the field of organisational management, who worked with many international corporate clients. Based on groundbreaking research and illustrative cases, it provides practical tools to help you think strategically about reconfiguring your alliances and partnerships. For business executives, consultants, and executive MBAs who want to get the most advantage from the combined power of their alliance portfolios, Network Advantage offers in–depth, practical guidance. Make it your first strategic connection to gaining competitive advantage!
About the Author: Henrich Greve is a Professor of Entrepreneurship and the INSEAD Chair of Organization and Management Theory. He holds a Ph.D. in Business Administration from Stanford University Graduate School of Business. He does research on organizational networks and learning, and he teaches strategy and organizational change for executives at the Singapore campus of INSEAD. Tim Rowley is a Professor of Strategy and Organizations at the Rotman School of Management, University of Toronto. He teaches courses on competitive advantage and corporate governance, and his research is focused on how organizations are influenced by the network of relationships surrounding them. Andrew Shipilov is Associate Professor of Strategy and Akzo Nobel Fellow at INSEAD. His research and teaching revolve around networks, innovation and competitive advantage. He holds a Ph.D. from the University of Toronto, Rotman School of Management.
Title: Network Advantage: How to Unlock Value from ...
Publisher: Jossey-Bass
Publication Date: 2014
Binding: Hardcover
Condition: Good
Dust Jacket Condition: No Jacket